1960 Israel JAFFA ORANGE Color ADVERTISEMENT Citrus POSTER Jewish HEBREW Judaica

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1960 Israel JAFFA ORANGE Color ADVERTISEMENT Citrus POSTER Jewish HEBREW Judaica:
$85.00

DESCRIPTION : Up for sale is a RICHLY ILLUSTRATED and very rare colorful ADVERTISING BROCHURE for JAFFA ORANGES which was published by the \"Council for JAFFA ORANGES and CITRUS Marketing\" . In addition to the provided DAQTA in Hebrew and the lovely COLORFUL ILLUSTRATIONS , The BACK COVER is designed in a POSTER SIZE and QUALITY and VIVID COLORS. IDEAL for FRAMING.The brochure SIZE is around 9.6\" x 7\" . 8 throughout illustrated pp. Very good condition. Absolutely clean( Pls look at scan foraccurate AS IS images ) . Willbe sent in a special protective rigid sealed packaging.AUTHENTICITY : This brochure is guaranteed ORIGINAL from the 1960\'s , NOT a reproduction , It holds a life long GUARANTEE for its AUTHENTICITY and ORIGINALITY.

PAYMENTS : Payment method accepted : Paypal .SHIPPMENT : Shipp worldwide via registered airmail is $ 18 . Will be sent in a special protective rigid sealed packaging . Handling within 3-5 days after payment. Estimated Int\'l duration around 14 days.

The Jaffa orange, also Shamouti orange, is a sweet, almost seedless orange variety. Originally developed in Palestine in the mid-19th century, it takes its name from the city of Jaffa where it was first produced for export.[1][2] It became a primary citrus export of the State of Israel following its establishment in 1948. One of three main varieties of oranges grown in the Middle East, the Jaffa orange is also cultivated in Cyprus, Iraq, Lebanon, Syria and Turkey.[2][3] At one time the cooperation in growing and exporting these oranges was seen as a symbol of positive Arab-Jewish relations Characteristics Jaffa oranges, also known as shamouti, are practically seedless, with a flavour that has been described as \"excellent\" and \"sweet and fine.\"[2][5][6] The two other main orange varieties cultivated in the region are the navel orange and the bitter orange; the latter is grown in Iran for its peel.[2] The Jaffa orange is distinguished by its oval shape and thick peel, which is deep orange in color and normally very easy to remove from the fruit. Its tough skin makes it \"especially suitable for export\".[5][6] As it produces very little juice and has a tendency towards delayed bitterness, it is unsuitable for juice production, though it does store well.[6] These oranges are very cold-tolerant, allowing them to grow outside of the subtropical regions normally associated with growing oranges. Jaffa oranges are susceptible to Alternaria, a type of fungus, and are prone to alternate bearing.[citation needed] History Located at the crossroads between Africa, western Asia, and Europe, Palestine produced a number of commodities for export via imperial and global distribution networks throughout the late Islamic period (1200-1900 CE). Among these were soap, sugar, barley, oranges, and cotton.[7] The Jaffa orange was a new variety developed by Arab farmers after emerging in mid-19th century Palestine as a mutation on a tree of the Baladi variety near Jaffa.[1][2] While the sour orange (C. Aurantium) was brought westward from China and India by Arab traders, who probably introduced it to Sicily and Spain, the Jaffa orange was developed from the sweet orange (C. sinensis) which was brought from China to the Mediterranean region by Vasco de Gama, the Portuguese explorer, in 1498.[2] Citrus exports to Europe are first mentioned in British consular reports in the 1850s.[5][1] One factor cited in the growth of the export market was the development of steam ships in the first half of the 19th century. Thus export of oranges to the European markets could be accomplished in days rather than weeks.[8] Cotton, once the primary commodity crop of Palestine, was soon outpaced by the Jaffa orange.[9] Exports grew from 200,000 oranges in 1845 to 38 million oranges by 1870.[8] The citrus plantations of this time were primarily owned by wealthy Arab merchants and notables as the fruits required large capital investments with no yield for several years.[5][10] An 1872 account of Jaffa by a European traveller notes that, \"Surrounding Jaffa are the orange gardens for which it is justly extolled, and which are a considerable source of wealth to the owners. The annual value of fruits grown in Jaffa was said to be 10,000 pounds.\"[10] The prosperity of the orange industry attracted European investors. In 1902, Zionist officials compiled a list of Arab landowners and identified the primary export markets as England, Turkey, Egypt and Austria-Hungary. While Arab cultivation methods were considered \"primitive,\" an in-depth study of the financial expenditure involved reveals that they were ultimately more cost-efficient than the Zionist-European enterprises that followed them some two decades later.[10] The first fruits to carry the \"Jaffa orange\" label were marketed by the farmers of Sarona, a German Templer colony established in 1871.[citation needed] In the 1880s, an American grower, H.S. Sanford, tried to cultivate the Jaffa orange in Florida.[11] According to the Hope Simpson Royal Commission Report of 1930 \"The cultivation of the orange, introduced by the Arabs before the commencement of Jewish settlement, has developed to a very great extent in consequence of that settlement. There is no doubt that the pitch of perfection to which the technique of plantation and cultivation of the orange and grape-fruit have been brought in Palestine is due to the scientific methods of the Jewish agriculturist.\"[12] By 1939, the Jewish and Arab orange orchards in Palestine totaled 75,000 acres (300 km2), employing over 100,000 workers, and their produce was a primary export. During World War II (1939–1945) citrus-growing declined, but recovered after the war with the vigorous assistance of the British Mandate authorities. Today Jaffa oranges are harvested in Israel between November and March, with the marketing season beginning in September and extending through until April. More than half the annual crop is exported, and Israel is a main provider of other citrus fruits to the European Union.[3] In the 1950s and 1960s, Jaffa oranges became emblems of the Israeli state. A general decline in the importance of agriculture to the Israeli economy, extreme limits on available water resources, and the reliance on migrant laborers has reduced productivity.[13] Overshadowed by manufacturing industries, such as diamonds and precision instruments, Israel nonetheless continues to export a large number of citrus fruits to Europe. ***** Citrus Fruit Citrus accounts for 7.1% of Israel\'s total agricultural produce. In recent years, Israel has introduced new agrotechnologies into its citrus farming to facilitate improved operations, which includes the planting of new citrus groves in arid and semi-arid regions. Varieties of Citrus A wide variety of oranges, grapefruits and lemons, as well as a variety of more exotic citrus fruit are being marketed by Israel. Israel\'s major citrus product by volume is the traditional Shamouti orange. Other varieties of oranges exported include the Valencia Late and Navel. The White Grapefruit, originally grown in inland valleys, is increasingly being replaced by the Sunrise variety, whose peel and meat have a red tint. The Sweetie is an additional variety of grapefruit that is gaining in popularity. It is the result of a cross between the grapefruit and the pomelo. Its peel stays green, and this differentiates it from other grapefruits. Israel also produces a variety of pink grapefruits. Also produced by Israel are exotic varieties of citrus such as the lime, kumquat (Chinese orange), limquat (small juicy lemon) and the red or white pomelo. A new brand has recently been developed - Environment Friendly Fruit. These fruit are Environment friendly because they are grown with minimal use of chemicals to avoid interfering with the ecosystem or harming the Environment. Developing New Varieties Efforts are presently being directed to the development of new citrus varieties that have a smaller seed content, a longer shelf-life, a pleasant appearance, and a long marketing season. Some of the outstanding new varieties that have been developed are Winola, Ora, Mor, Nectar, Or and Rishon. The main varieties introduced from overseas include the Pomelit, Navel-Newhall, Pink Grapefruit, Ray-Ruby, and Pink Grapefruit Rio-Red.