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Fun Vintage "peel-away" Chocolate Apple & Worm ~ No Reserve ~ Gurley Candle For Sale
FUN VINTAGE "PEEL-AWAY" CHOCOLATE APPLE & WORM ~ ~ GURLEY CANDLE
Up for sale with is a wonderful vintage "Peel-Away" chocolate.
Made by "W & F MFG. CO" (Gurley Candle)
Stands just shy of 4 inches tall.
Beautiful clean condition!
Will be shipped USPS 1st Class.
Gurley Novelty started out in Buffalo, New York in the 1939 as part of candle maker Franklin Gurley's W&F Manufacturing Co. Inc. At first the Gurley line was commissioned by theSocony-Vacuum Oil Co(now Exxonmobil) as a way to reuse excess paraffin produced as a by-product of the oil refinery process. Gurley's first products were marketed under the name Tavern. The product line consisted of wax lips and teeth, as well as a limited number of small candle figures in holiday shapes such as ghosts, pilgrims, and Santa Clause. By the late 1940s the company's business was almost exclusively novelty candles. In 1949 Franklin Gurley bought the rights to the Tavern brand, and changed the name to the Gurley Novelty Co.
Under the Gurley Novelty Co. name the company continued to manufacture the small wax figures that had made it prosperous. Most candles were manufactured for specific holiday themes. Though each candle came with a wick, they were not marketed as practical candles. Rather, most were purchased as small wax figures for holiday display. Smaller candles were sold individually out of shallow cardboard boxes. Sets, and larger candles were sold in sealed paper boxes. Beginning in the 1960s the two and three-candle sets, and larger candles, were generally sold shrink-wrapped in cellophane. Most candles had a round paper Gurley label attached to the bottom.
Tavern and Gurley candles were inexpensive. The 3 1/2 inch figures were sold for decades for $0.10 each, in packs of two for $0.29, and threes for $0.49. Individual larger sizes rarely exceeded $0.99. Tavern and Gurley candles were primarily sold at dime storessuch as Ben Franklin'sand Woolworth's, though they could also be found at larger stores such as Macey's. Sales continued to rise throughout the 1950s and peaked in the late 1960s. By the late 1970s the company was in decline.
Today, Gurley Novelty candles are popular collectibles. By far the most popular are the Halloween and Christmas candles, though demand has recently increased for Thanksgiving and Easter candles as well. The company's line of Glow Candles was the company's most expensive products. They were never a big seller and today are rare.
Please see the other interesting items I have listed.
I do combine shipping whenever possible!
All shippingoutside the USA willbe through USPS 1st Class International mail.
I describe sales with a critical eye and will note any imperfections.
Unless I have misrepresented the sale, all sales are final.
I accept PayPal for shipping within 2 days (excluding weekends). Please email any questions you may have.
Payment is requested and expected within 7 days of sales end. If no contact or payment has been made, a non paying buyer report will be filed.
Insurance is your option at an additional cost. It is up to you to inform me if you would like postal insurance.
I will ship this item within 2 days excluding weekends using Priority Mail with delivery confirmation in US only, unless otherwise stated in sale listing. International buyers must pay through PayPal.
PayPal payment is requested and expected within 7 days of sales end. Thank you!
If you have any questions, please ask. I would prefer to satisfy your expectations with any explanations of this sale prior to offerding. I am usually able to answer questions in a timely manor.
This item has been shown 11 times.
Fun Vintage "peel-away" Chocolate Apple & Worm ~ No Reserve ~ Gurley Candle: $23