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Marketing : An Introduction by Philip Kotler and Gary Armstrong (2014, Trade Paperback)

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MARKETING: AN INTRODUCTION (12TH EDITION) By Gary Armstrong, Philip Kotler **Mint Condition**.

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Product Information

Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value creating it and capturing it drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams resulting in better performance in the course and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience for you and your students. Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Guide Student s Learning: The text s active and integrative Road to Learning Marketing presentation helps students learn, link, and apply major concepts. Encourage Students to Apply Concepts: A practical marketing-management approach provides in-depth, real-life examples and stories that engage students with basic marketing concepts and bring the marketing journey to life. Cover New Marketing Trends and Technology Every chapter of this edition features revised and expanded discussions on the explosive impact of exciting new marketing technologies. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763528/ISBN-13: 9780133763522. That package includes ISBN-10: 0133451275/ISBN-13: 9780133451276 and ISBN-10: 0133455122/ISBN-13: 9780133455120. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor. Note: MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor. "

Product Identifiers

Publisher
Pearson Education
ISBN-10
0133451275
ISBN-13
9780133451276
eBay Product ID (ePID)
202616189

Product Key Features

Author
Philip Kotler, Gary Armstrong
Publication Name
Marketing : an Introduction
Format
Trade Paperback, Paperback
Language
English
Publication Year
2014
Type
Textbook
Number of Pages
672 Pages

Dimensions

Item Length
10.7in
Item Height
1in
Item Width
8.4in
Weight
44.4 Oz
Item Weight
44.4 Oz

Additional Product Features

Lc Classification Number
Hf5415.K625 2014
Publication Date
2014-01-07
Edition Description
12th Edition
Edition Number
12
Table of Content
Brief Contents PART 1 DEFINING MARKETING AND THE MARKETING PROCESS2 1 Marketing: Creating and Capturing Customer Value 2 2 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships 36 PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE64 3 Analyzing the Marketing Environment 64 4 Managing Marketing Information to Gain Customer Insights 96 5 Understanding Consumer and Business Buyer Behavior 130 PART 3 DESIGNING A CUSTOMER VALUE--DRIVEN STRATEGY AND MIX 168 6 Customer-Driven Marketing Strategy: Creating Value for Target Customers 168 7 Products, Services, and Brands: Building Customer Value 200 8 New Product Development and Product Life-Cycle Strategies 236 9 Pricing: Understanding and Capturing Customer Value 264 10 Marketing Channels: Delivering Customer Value 302 11 Retailing and Wholesaling 334 12 Engaging Consumers and Communicating Customer Value: Advertising and Public Relations 366 13 Personal Selling and Sales Promotion 402 14 Direct, Online, Social Media, and Mobile Marketing 434 PART 4 EXTENDING MARKETING 466 15 The Global Marketplace 466 16 Sustainable Marketing: Social Responsibility and Ethics 494 Appendix 1 Company Cases 523 Appendix 2 Marketing Plan 557 Appendix 3 Marketing by the Numbers 569 Glossary 587 References 597 Index 623
Copyright Date
2015
Target Audience
College Audience
Topic
Marketing / General
Dewey Decimal
658.8
Dewey Edition
23
Genre
Business & Economics

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4 out of 5 stars
by zaczeldo-0Aug 31, 2020
Pretty Good
Pretty good. Some notes left in book but otherwise, as described
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The right book for the coarse.
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