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Sun Tzu and the Art of Business : Six Strategic Principles for Managers by Mark R. McNeilly (2011, Trade Paperback, Revised edition)

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More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Product Identifiers

Publisher
Oxford University Press, Incorporated
ISBN-10
0199782911
ISBN-13
9780199782918
eBay Product ID (ePID)
109051213

Product Key Features

Book Title
Sun Tzu and the Art of Business : Six Strategic Principles for Managers
Author
Mark R. Mcneilly
Format
Trade Paperback
Language
English
Features
Revised
Topic
Leadership, Organizational Behavior, General, Strategic Planning
Publication Year
2011
Genre
Business & Economics
Number of Pages
344 Pages

Dimensions

Item Length
5.5in
Item Height
1in
Item Width
8.1in
Item Weight
14.1 Oz

Additional Product Features

Number of Volumes
1 Vol.
Lc Classification Number
Hd30.28.M3857 2012
Edition Description
Revised Edition
Edition Number
2
Reviews
"A must read for any serious executive, strategist or marketer. I constantly refer to the concepts McNeilly outlines and they never fail to provoke new insight into the challenges I must address."--David Harkleroad, CMO, Hay Group; ex-head of intelligence at IBM"Among shelves stuffed with superficial misinterpretations of The Art of War, Mark McNeilly offers what no one else can: an accessible and practical guide for applying Sun Tzu's true philosophy to business. There are but a handful of experts who have studied Sun Tzu as thoroughly as McNeilly. Fewer still can bring decades of real-world management experience to the challenge of interpreting these ancient principles for use in modern business competition."--Kaihan Krippendorff, CEO of Outthinker and author of Outthink the Competition"McNeilly's updated work delivers even more fresh and relevant insight into Sun Tzu's ancient battlefield wisdom. This book clearly and powerfully applies Sun Tzu to the modern business battlefield in a way that resonates with today's business practitioners. Rich with real-world corporate examples, Sun Tzu and the Art of Business is truly a multi-dimensional look at how to apply Sun Tzu."--Becky Sheetz-Runkle, author of Sun Tzu for Women: The Art of War for Winning in Business, "A must read for any serious executive, strategist or marketer. I constantly refer to the concepts McNeilly outlines and they never fail to provoke new insight into the challenges I must address."--David Harkleroad, CMO, Hay Group; ex-head of intelligence at IBM "Among shelves stuffed with superficial misinterpretations of The Art of War, Mark McNeilly offers what no one else can: an accessible and practical guide for applying Sun Tzu's true philosophy to business. There are but a handful of experts who have studied Sun Tzu as thoroughly as McNeilly. Fewer still can bring decades of real-world management experience to the challenge of interpreting these ancient principles for use in modern business competition."--Kaihan Krippendorff, CEO of Outthinker and author of Outthink the Competition "McNeilly's updated work delivers even more fresh and relevant insight into Sun Tzu's ancient battlefield wisdom. This book clearly and powerfully applies Sun Tzu to the modern business battlefield in a way that resonates with today's business practitioners. Rich with real-world corporate examples, Sun Tzu and the Art of Business is truly a multi-dimensional look at how to apply Sun Tzu."--Becky Sheetz-Runkle, author of Sun Tzu for Women: The Art of War for Winning in Business, "A must read for any serious executive, strategist or marketer. I constantly refer to the concepts McNeilly outlines and they never fail to provoke new insight into the challenges I must address."--David Harkleroad, CMO, Hay Group; ex-head of intelligence at IBM"Among shelves stuffed with superficial misinterpretations of The Art of War, Mark McNeilly offers what no one else can: an accessible and practical guide for applying Sun Tzu's true philosophy to business. There are but a handful of experts who have studied Sun Tzu as thoroughly as McNeilly. Fewer still can bring decades of real-world management experience to the challenge of interpreting these ancient principles for use in modern businesscompetition."--Kaihan Krippendorff, CEO of Outthinker and author of Outthink the Competition"McNeilly's updated work delivers even more fresh and relevant insight into Sun Tzu's ancient battlefield wisdom. This book clearly and powerfully applies Sun Tzu to the modern business battlefield in a way that resonates with today's business practitioners. Rich with real-world corporate examples, Sun Tzu and the Art of Business is truly a multi-dimensional look at how to apply Sun Tzu."--Becky Sheetz-Runkle, author of Sun Tzu for Women: The Art of War forWinning in Business, "A must read for any serious executive, strategist or marketer. I constantly refer to the concepts McNeilly outlines and they never fail to provoke new insight into the challenges I must address."--David Harkleroad, CMO, Hay Group; ex-head of intelligence at IBM "Among shelves stuffed with superficial misinterpretations ofThe Art of War,Mark McNeilly offers what no one else can: an accessible and practical guide for applying Sun Tzu's true philosophy to business. There are but a handful of experts who have studied Sun Tzu as thoroughly as McNeilly. Fewer still can bring decades of real-world management experience to the challenge of interpreting these ancient principles for use in modern business competition."--Kaihan Krippendorff, CEO of Outthinker and author ofOutthink the Competition "McNeilly's updated work delivers even more fresh and relevant insight into Sun Tzu's ancient battlefield wisdom. This book clearly and powerfully applies Sun Tzu to the modern business battlefield in a way that resonates with today's business practitioners. Rich with real-world corporate examples, Sun Tzu and the Art of Business is truly a multi-dimensional look at how to apply Sun Tzu."--Becky Sheetz-Runkle, author ofSun Tzu for Women: The Art of War for Winning in Business
Table of Content
CONTENTS Introduction 1. Win All Without Fighting: Capturing Your Market Without Destroying It 2. Avoid Strength, Attack Weakness: Striking Where They Least Expect It 3. Deception and Foreknowledge: Maximizing the Power of Market Information 4. Speed and Preparation: Moving Swiftly To Overcome Your Competitors 5. Shape Your Opponent: Employing Strategy To Master the Competition 6. Character-Based Leadership: Providing Effective Leadership in Turbulent Times 7. Putting The Art of Business into Practice Notes Suggested Readings Original Translation by Samuel B. Griffith Bibliography, Introduction1. Win All Without Fighting: Capturing Your Market Without Destroying It2. Avoid Strength, Attack Weakness: Striking Where They Least Expect It3. Deception and Foreknowledge: Maximizing the Power of Market Information4. Speed and Preparation: Moving Swiftly To Overcome Your Competitors5. Shape Your Opponent: Employing Strategy To Master the Competition6. Character-Based Leadership: Providing Effective Leadership in Turbulent Times7. Putting The Art of Business into Practice
Copyright Date
2012
Lccn
2011-003683
Dewey Decimal
658.4/012
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes

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Sun Tzu and the Art of Business : Six Strategic Principles for Managers by Mark R. McNeilly (2011, Trade Paperback, Revised edition)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Sun Tzu and the Art of Business: Six Strategic Principles for Managers

item 2 Sun Tzu and the Art of Business: Six Strategic Principles for Managers

item 3 Sun Tzu and the Art of Business: Six Strategic Principles for Managers

item 4 Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Revised)

item 5 SUN TZU AND THE ART OF BUSINESS: SIX STRATEGIC PRINCIPLES By Mark R. Mcneilly

item 6 Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Revised)

item 7 Sun Tzu and the Art of Business : Six Strategic Principles for Managers, Pape...

Best Selling in Books

The Lost Book of Herbal Remedies by Claude Davis (2018, Paperback)

The 4 Hour Body by Timothy Ferriss (Hardcover, 2010, First Edition)

Outlive Gifford Bil (2023,Paperback)

Magic Tree House (R) Ser.: Magic Tree House Books 1-28 Boxed Set by Mary Pope Osborne (2008, S)

The Book of Enoch by Enoch (2017, Hardcover)

The Covenant Of Water by Verghese Abraham Paperback Novel

Fast Like a Girl : A Woman's Guide to Using the Healing Power of Fasting to Burn Fat, Boost Energy, and Balance Hormones by Mindy Pelz (2022, Hardcover)

Save on Books

Sailor Moon Raisonne ART WORKS 1991 - 2023 Normal Edition 9784065309094

😇, 😇DIAGNOSTIC STATISTICAL MANUAL OF MENTAL DISORDERSvTEXT REVISION DSM 5 TR

THE BOOK OF ENOCH - Translated by R. H Charles (1917 Translation, Hardback)

Magic Tree House Books 1-31 Boxed Set by Mary Pope Osborne New- Wrapper Is Torn

Trading in the Zone: Master the Market Confidence Paperback

An Unfinished Love Story : A Personal History of The 1960s by Doris Kearns...

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