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Total Global Strategy by G. Tomas M. Hult and George S. Yip (2011, Trade Paperback, New Edition)

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Product Information

A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies-how to deal with globalization and the resulting need for globally integrated strategies. The third edition-in addition to featuring new coauthor Tomas Hult-presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0136089836
ISBN-13
9780136089834
eBay Product ID (ePID)
102824836

Product Key Features

Author
George S. Yip, G. Tomas M. Hult
Publication Name
Total Global Strategy
Format
Trade Paperback
Language
English
Features
New Edition
Publication Year
2011
Type
Textbook
Number of Pages
320 Pages

Dimensions

Item Length
9.1in
Item Height
0.4in
Item Width
7.5in
Item Weight
15.2 Oz

Additional Product Features

Lc Classification Number
Hd62.4.Y565 2010
Edition Description
New Edition
Edition Number
3
Table of Content
Chapter 1: Understanding Global Strategy Chapter 2: Diagnosing Industry Globalization Potential Chapter 3: Building Global Market Participation Chapter 4: Designing Global Products and Services Chapter 5: Locating Global Activities Chapter 6: Creating Global Marketing Chapter 7: Making Global Competitive Moves Chapter 8: Building the Global Organization Chapter 9: Regional Strategy Chapter 10: Measuring Industry Drivers, Strategy Levers, Organization Factors, and Regional Focus Chapter 11: Conducting a Global Strategy Analysis Appendix: Worksheets for Evaluating Core Strategy
Copyright Date
2012
Target Audience
College Audience
Topic
Industrial Management, International / General, Strategic Planning
Lccn
2011-030656
Dewey Decimal
658.049
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics

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item 1 Total Global Strategy [3rd Edition] , Yip, George S. ,
$5.64
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item 2 Total Global Strategy Paperback G. Tomas M., Yip, George S. Hult
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item 3 Total Global Strategy (3rd Edition) - Paperback, by Yip George S.; Hult - Good
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item 4 Total Global Strategy: United State..., Hult, G. Tomas
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item 5 TOTAL GLOBAL STRATEGY (3RD EDITION) By George S. Yip & G. Tomas M. Hult *VG+*
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item 6 Total Global Strategy (3rd Edition) - Paperback, by Yip George S.; Hult - Good
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item 7 Total Global Strategy (3rd Edition) - Paperback By Yip, George S. - GOOD
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Total Global Strategy by G. Tomas M. Hult and George S. Yip (2011, Trade Paperback, New Edition)

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All listings for this product

item 1 Total Global Strategy [3rd Edition] , Yip, George S. ,

item 2 Total Global Strategy Paperback G. Tomas M., Yip, George S. Hult

item 3 Total Global Strategy (3rd Edition) - Paperback, by Yip George S.; Hult - Good

item 4 Total Global Strategy: United State..., Hult, G. Tomas

item 5 TOTAL GLOBAL STRATEGY (3RD EDITION) By George S. Yip & G. Tomas M. Hult VG+

item 6 Total Global Strategy (3rd Edition) - Paperback, by Yip George S.; Hult - Good

item 7 Total Global Strategy (3rd Edition) - Paperback By Yip, George S. - GOOD

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