Reviews
"If Dale Carnegie had been a Google engineer, this is how he would have written How to Win Friends and Influence People . Cliff Nass shows us how much we can learn about people by understanding how people interact with computers." -Chip Heath, coauthor of Switch and Made to Stick "With the help of real experiments, rather than anecdotes or impressions, Clifford Nass uses people''s interactions with computers as a window into social and professional life. The book is filled with insights about an increasingly important part of our lives." -Steven Pinker, Harvard College Professor of Psychology, Harvard University, and author of How the Mind Works and The Stuff of Thought "With engaging illustrations and compelling evidence, Clifford Nass shows how interactions with our most advanced machines reveal our most primitive workings." -Robert B. Cialdini, author of Influence: Science and Practice "Nass and Yen serve up a wealth of practical, mind-expanding insights. This entertaining book will help you think afresh and gently lead you to social strategies that really work." -Paul Saffo, Technology Forecaster, Discern Corporation " The Man Who Lied to His Laptop is brilliantly accessible and will give you breakthrough insights about the single most important secret to success in business and life-building better relationships! This book is a must-read for every leader in these turbulent times." -Mark Thompson, coauthor of Success Built to Last and Now, Build a Great Business!, "If Dale Carnegie had been a Google engineer, this is how he would have written How to Win Friends and Influence People . Cliff Nass shows us how much we can learn about people by understanding how people interact with computers." -Chip Heath, coauthor of Switch and Made to Stick "With the help of real experiments, rather than anecdotes or impressions, Clifford Nass uses people's interactions with computers as a window into social and professional life. The book is filled with insights about an increasingly important part of our lives." -Steven Pinker, Harvard College Professor of Psychology, Harvard University, and author of How the Mind Works and The Stuff of Thought "With engaging illustrations and compelling evidence, Clifford Nass shows how interactions with our most advanced machines reveal our most primitive workings." -Robert B. Cialdini, author of Influence: Science and Practice "Nass and Yen serve up a wealth of practical, mind-expanding insights. This entertaining book will help you think afresh and gently lead you to social strategies that really work." -Paul Saffo, Technology Forecaster, Discern Corporation " The Man Who Lied to His Laptop is brilliantly accessible and will give you breakthrough insights about the single most important secret to success in business and life-building better relationships! This book is a must-read for every leader in these turbulent times." -Mark Thompson, coauthor of Success Built to Last and Now, Build a Great Business!, "If Dale Carnegie had been a Google engineer, this is how he would have written How to Win Friends and Influence People. Cliff Nass shows us how much we can learn about people by understanding how people interact with computers." -Chip Heath, coauthor of Switchand Made to Stick "With the help of real experiments, rather than anecdotes or impressions, Clifford Nass uses people's interactions with computers as a window into social and professional life. The book is filled with insights about an increasingly important part of our lives." -Steven Pinker, Harvard College Professor of Psychology, Harvard University, and author of How the Mind Worksand The Stuff of Thought "With engaging illustrations and compelling evidence, Clifford Nass shows how interactions with our most advanced machines reveal our most primitive workings." -Robert B. Cialdini, author of Influence: Science and Practice "Nass and Yen serve up a wealth of practical, mind-expanding insights. This entertaining book will help you think afresh and gently lead you to social strategies that really work." -Paul Saffo, Technology Forecaster, Discern Corporation "The Man Who Lied to His Laptopis brilliantly accessible and will give you breakthrough insights about the single most important secret to success in business and life-building better relationships! This book is a must-read for every leader in these turbulent times." -Mark Thompson, coauthor of Success Built to Lastand Now, Build a Great Business!
