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Sun Tzu and the Art of Business : Six Strategic Principles for Managers by Mark R. McNeilly (2000, Trade Paperback)

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SUN TZU AND THE ART OF BUSINESS: SIX STRATEGIC PRINCIPLES FOR MANAGERS By Mark R. Mcneilly **BRAND NEW**.

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More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations. Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage. He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in successful leaders. In his final chapter, McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice. By using modern examples throughout the book from GE, Microsoft, AT&T, BMW, Southwest Airlines, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Product Identifiers

Publisher
Oxford University Press, Incorporated
ISBN-10
0195137892
ISBN-13
9780195137897
eBay Product ID (ePID)
1645717

Product Key Features

Book Title
Sun Tzu and the Art of Business : Six Strategic Principles for Managers
Author
Mark R. Mcneilly
Format
Trade Paperback
Language
English
Topic
Industrial Management, Strategic Planning
Publication Year
2000
Genre
Business & Economics
Number of Pages
272 Pages

Dimensions

Item Length
5.2in
Item Height
0.7in
Item Width
7.9in
Item Weight
7.1 Oz

Additional Product Features

Reviews
"K-Mart, ATandT, Xerox, and General Motors would have saved themselvesbillions of dollars if their past CEO's had read this book."--Philip Kotler,J.L. Kellogg Graduate School of Management, Northwestern University, "This practical introduction to Sun Tzu's ideas will help U.S. businessleaders to quickly overcome their international rivals' incredible head start inexploiting Sun Tzu's wisdom.... Mr. McNeilly deserves the thanks of Americanbusiness. His new book is the best of the four American attempts at thedifficult feat of converting Sun Tzu's seminaling Fa--or The Art of War, as it's called in the West--into a usable guide forstrategic managers."--David I. Goldenberg Strategy and Leadership', "If you've ever felt that business is like war, [this] new business book based on the teachings of an ancient Chinese warrior has much to offer."--Entrepreneur Magazine, "This book is fun and serious...a fast and interesting read. I recommendit to anyone interested in strategy."--Academy of Management Executive, "If you've ever felt that business is like war, [this] new business bookbased on the teachings of an ancient Chinese warrior has much tooffer."--Entrepreneur Magazine, "If you've ever felt that business is like war, a new business book basedon the teachings of an ancient Chinese warrior has much to offer."--EntrepreneurMagazine, "K-Mart, ATandT, Xerox, and General Motors would have saved themselves billions of dollars if their past CEO's had read this book."--Dr. Philip Kotler, Northwestern University, "This practical introduction to Sun Tzu's ideas will help U.S. business leaders to quickly overcome their international rivals' incredible head start in exploiting Sun Tzu's wisdom.... Mr. McNeilly deserves the thanks of American business. His new book is the best of the four American attemptsat the difficult feat of converting Sun Tzu's seminal [work] into a usable guide for strategic managers."--Strategy and Leadership, "This book is fun and serious...a fast and interesting read. I recommend it to anyone interested in strategy."--Academy of Management Executive, "Finally someone wrote a book on The Art of War that makes sense."--Bryan Bloom, Chief Operating Officer, The C/W Company
Table of Content
IntroductionChapter 1. Win all Without Fighting: Capturing Your Market Without Destroying ItChapter 2. Avoid Strength, Attack Weakness: Striking Where They Least Expect ItChapter 3. Deception and Foreknowledge: Maximizing the Power of Market InformationChapter 4. Speed and Preparation: Moving Swiftly to Overcome Your CompetitorsChapter 5. Shape Your Opponent: Employing Strategy to Master the CompetitionChapter 6. Character-Based Leadership: Providing Effective Leadership in Turbulent TimesChapter 7. Putting The Art of Business into PracticeNotesSuggested Readings of The Art of WarOriginal Translation of The Art of War by Samuel B. GriffithBibliographyIndex
Copyright Date
2000
Dewey Decimal
658.4/012
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes

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Sun Tzu and the Art of Business : Six Strategic Principles for Managers by Mark R. McNeilly (2000, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

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Additional Product Features

All listings for this product

item 1 Sun Tzu and the Art of Business : Six Strategic Principles for Managers by Mark

item 2 Sun Tzu and the Art of Business: Six Strategic Principles for Managers

item 3 Sun Tzu and the Art of Business: Six Strategic Principles for Managers

item 4 Sun Tzu * the Art of Business:Six Strategic Principles for Managers, For Charity

item 5 SUN TZU AND THE ART OF BUSINESS: SIX STRATEGIC PRINCIPLES By Mark R. Mcneilly

Best Selling in Books

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Ugly's Electrical References, 2023 Edition by Charles R. Miller (2023, Spiral)

The Women : A Novel by Kristin Hannah (2024, Hardcover)

Fast Like a Girl : A Woman's Guide to Using the Healing Power of Fasting to Burn Fat, Boost Energy, and Balance Hormones by Mindy Pelz (2022, Hardcover)

Save on Books

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THE BOOK OF ENOCH - Translated by R. H Charles (1917 Translation, Hardback)

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