The item you selected is unavailable, but we found something similar.

Picture 1 of 1

Stock photo

The Marketing of the President: Political Marketing as Campaign Strategy - Picture 1 of 1

The Marketing of the President : Political Marketing As Campaign Strategy by Bruce I. Newman (1993, Trade Paperback)

Be the first towrite a review.

Prepbooks (189784)
99.7% positive feedback

Price:

$98.00

Free shipping

Estimated delivery Sat, May 4 - Thu, May 9

Returns:

30 days returns. Buyer pays for return shipping.

Condition:

Brand New

Number of Pages: 164. Author: Newman, Bruce I. (Author). Weight: 0.6 lbs. Publication Date: 1993-12-14. Publisher: SAGE PUBN.

About this product

Product Information

Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material. --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.

Product Identifiers

Publisher
SAGE Publications, Incorporated
ISBN-10
0803951388
ISBN-13
9780803951389
eBay Product ID (ePID)
999763

Product Key Features

Author
Bruce I. Newman
Publication Name
Marketing of the President : Political Marketing As Campaign Strategy
Format
Trade Paperback
Language
English
Publication Year
1993
Type
Textbook
Number of Pages
164 Pages

Dimensions

Item Length
9.1in
Item Width
5.9in
Item Weight
11 Oz

Additional Product Features

Lc Classification Number
Jk528.N48 1994
Table of Content
PART ONE: THE EVOLUTION OF MARKETING IN POLITICSThe New Political Campaign TechnologyThe Shifting Winds of PoliticsThe Powers That BePART TWO: THE MARKETING CAMPAIGNVoter SegmentationCandidate PositioningStrategy Formulation and ImplementationPART THREE: THE FUTURE OF POLITICAL MARKETINGDial-in-Democracy
Copyright Date
1993
Topic
Marketing / General, Political Process / Campaigns & Elections, General
Lccn
93-032450
Dewey Decimal
324.7/0973
Intended Audience
Scholarly & Professional
Dewey Edition
20
Illustrated
Yes
Genre
Business & Economics, Political Science

All listings for this product

item 1 The Marketing of the President: Political Marketing as Campaign Strategy - GOOD
$5.88
Free shipping
item 2 The Marketing of the President: Political Marketing as Camp - ACCEPTABLE
$5.88
Free shipping
item 3 The Marketing of the President: Poli... by I. Newman, Bruce Paperback / softback
$6.90
Free shipping
item 4 The Marketing of the President : Political Marketing As Campaign
$7.98
Free shipping
item 5 The Marketing of the President : Political Marketing As Campaign
$7.98
Free shipping
item 6 The Marketing of the President: Pol..., I. Newman, Bruc
$7.99
Free shipping
item 7 THE MARKETING OF THE PRESIDENT: POLITICAL MARKETING AS By Bruce Newman **Mint**
$29.75
Free shipping

See all 10

Best Selling in Textbooks

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
5.0 out of 5 stars based on 7 product ratings
$7.50 New
---- Used
Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)
5.0 out of 5 stars based on 1 product rating
$19.98 New
$10.00 Used
Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
4.6 out of 5 stars based on 15 product ratings
$34.89 New
$34.00 Used
Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)
4.2 out of 5 stars based on 5 product ratings
$21.00 New
$18.00 Used
Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)
5.0 out of 5 stars based on 4 product ratings
$18.95 New
$17.66 Used
Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)
5.0 out of 5 stars based on 14 product ratings
$33.00 New
$32.00 Used
Applications of Motivational Interviewing Ser.: Motivational Interviewing : Helping People Change and Grow by Stephen Rollnick and William R. Miller (2023, Hardcover)
4.0 out of 5 stars based on 1 product rating
$26.25 New
$17.89 Used

Save on Textbooks

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American.....
$34.89
Trending at $42.75
PMBOK A Guide to the Project Management Body of Knowledge 7th Ed NEW READ No Cov
$17.42
Trending at $26.99
NEW NFPA 70® NEC Handbook with Index Tabs : 2023 Edition by NFPA USA
$59.50
Trending at $67.45
Designing Data-Intensive Applications : The Big Ideas Behind Reliable USA STOCK
$18.25
Trending at $18.95
Diagnostic & Statistical Manual of Mental Disorders: DSM-5-TR(Hardcover) Fast...
$41.45
Trending at $42.25
New 2022 NFPA 72 National Fire Alarm and Signaling Code USA STOCK Free Shipping
$54.99
Trending at $56.50

Shop by category

Picture 1 of 1

The Marketing of the President : Political Marketing As Campaign Strategy by Bruce I. Newman (1993, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 The Marketing of the President: Political Marketing as Campaign Strategy - GOOD

item 2 The Marketing of the President: Political Marketing as Camp - ACCEPTABLE

item 3 The Marketing of the President: Poli... by I. Newman, Bruce Paperback / softback

item 4 The Marketing of the President : Political Marketing As Campaign

item 5 The Marketing of the President : Political Marketing As Campaign

item 6 The Marketing of the President: Pol..., I. Newman, Bruc

item 7 THE MARKETING OF THE PRESIDENT: POLITICAL MARKETING AS By Bruce Newman Mint

Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Applications of Motivational Interviewing Ser.: Motivational Interviewing : Helping People Change and Grow by Stephen Rollnick and William R. Miller (2023, Hardcover)

Save on Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American.....

PMBOK A Guide to the Project Management Body of Knowledge 7th Ed NEW READ No Cov

NEW NFPA 70® NEC Handbook with Index Tabs : 2023 Edition by NFPA USA

Designing Data-Intensive Applications : The Big Ideas Behind Reliable USA STOCK

Diagnostic & Statistical Manual of Mental Disorders: DSM-5-TR(Hardcover) Fast...

New 2022 NFPA 72 National Fire Alarm and Signaling Code USA STOCK Free Shipping

You may also like

Marketing Paperback Textbooks

Marketing Nonfiction Paperbacks Books in Spanish

Marketing Pre - 1700 Nonfiction Paperbacks Books

Art & Culture Nonfiction Marketing Paperbacks Books

Marketing Nonfiction Paperback Signed Fiction & Books

Marketing Textbooks