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The Ultimate Sales Letter, 4th Edition : Attract New Customers. Boost Your Sales by Dan S. Kennedy (2011, Trade Paperback)

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About this product

Product Information

Write Well to Sell Big In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: Completely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

Product Identifiers

Publisher
Adams Media Corporation
ISBN-10
1440511411
ISBN-13
9781440511417
eBay Product ID (ePID)
102837317

Product Key Features

Book Title
Ultimate Sales Letter, 4th Edition : Attract New Customers. Boost Your Sales
Author
Dan S. Kennedy
Format
Trade Paperback
Language
English
Topic
Sales & Selling / Management, Careers / General, Sales & Selling / General
Publication Year
2011
Genre
Business & Economics
Number of Pages
240 Pages

Dimensions

Item Length
8.5in
Item Height
0.7in
Item Width
5.5in
Item Weight
9.7 Oz

Additional Product Features

Lc Classification Number
Hf5730
Edition Number
4
Copyright Date
2011
Lccn
2010-047895
Dewey Decimal
658.81
Intended Audience
Trade
Dewey Edition
22

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5 out of 5 stars
by kyap05Jun 14, 2019
A good place to grab the perfect hook.
A good book with a lot of information, worth the read.
Verified purchase: Yes | Condition: New
5 out of 5 stars
by scottb56472May 22, 2019
Exactly as described - Thank you!
Great book!
Verified purchase: Yes | Condition: Pre-owned

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