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The Art of the Sale: Learning - 1594203326, hardcover, Philip Delves Brough, new - Picture 1 of 1

The Art of the Sale : Learning from the Masters about the Business of Life by Philip Delves Broughton (2012, Hardcover)

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Author: Broughton, Philip Delves. Condition: New. Qty Available: 1.

About this product

Product Information

A revelatory examination of the alchemy of successful selling and its essential role in just about every aspect of human experience. When Philip Delves Broughton went to Harvard Business School, an experience he wrote about in his New York Times bestseller Ahead of the Curve , he was baffled to find that sales was not on the curriculum. Why not, he wondered? Sales plays a part in everything we do--not just in clinching a deal but in convincing people of an argument, getting a job, attracting a mate, or getting a child to eat his broccoli. Well, he thought; he'd just have to assemble his own master class in the art of selling. And so he did, setting out on a remarkable pilgrimage to find the world's great wizards of sales. Great selling is an art that demands creativity, mindfulness, selflessness, and resilience; but anyone who says you can become a great salesperson in 15 minutes is either a charlatan or a fool. The more Delves Broughton traveled and listened, the more he found a wealth of applicable insight. In Morocco, he found the master rug merchant who thrives in Kasbah by using age-old principles to read his customers. In Tampa, he met with Tony Sullivan, king of the infomercial, and learned the importance of creating a good narrative to selling effectively. In a sold-out seminar with sales guru Jeffrey Gitomer, he uncovered the ways successful selling approaches religion, inspiring faith and even a sense of duty in customers. From celebrity art dealer Larry Gagosian to the most successful saleswoman in Japan, Broughton tracked down anyone who would help him understand what it took to achieve greatness in sales. Though sales is the engine of commerce and industry--more Americans work in sales than in manufacturing, marketing, or finance--it remains shrouded in myth. The Art of the Sale is a powerful beam of light onto the field, a wise and winning tour of the best in show of this endeavor which is nothing less than the means by which all of us, one way or another, get our way in the world.

Product Identifiers

Publisher
Penguin Publishing Group
ISBN-10
1594203326
ISBN-13
9781594203329
eBay Product ID (ePID)
127340374

Product Key Features

Book Title
Art of the Sale : Learning from the Masters about the Business of Life
Author
Philip Delves Broughton
Format
Hardcover
Language
English
Topic
Sales & Selling / General
Publication Year
2012
Genre
Business & Economics
Number of Pages
304 Pages

Dimensions

Item Length
9.6in
Item Height
1in
Item Width
6.4in
Item Weight
18.9 Oz

Additional Product Features

Lc Classification Number
Hf5438.25.B7467 2012
Grade from
Twelfth Grade
Reviews
"Best book on sales ever? Who knows, but it surely is the best I've ever read. As a gazillion-mile traveling salesman (ideas) myself, I learned an amazing amount about who I am and what I do from this. We all live by selling: ideas or products or peace in our time. The Art of the Sale is perhaps unique--a marvelous book about selling, and life, and who we are and how we tick. And the case studies are dazzling." -- Tom Peters "For the author, sales is where the rubber hits the road, where the deals are done . . . Broughton has met with top sellers around the world, traveling to Japan, Morocco, and the United Kingdom in search of the keys to success in sales . . . Entertaining, balanced, and provocative." -- Kirkus Reviews (starred review) "Broughton, promoting the idea that sales is a virtuous calling . . . makes an appealing, contrarian pitch." -- The Wall Street Journal "A descriptive account . . . long overdue." -- The Economist "Like Malcolm Gladwell, Delves Broughton is drawn to success stories where natural talent takes second place to hard work, but he's also willing to explore the manipulative, deceptive aspects of the task, as well as the endless rejection salespeople must face. His enthusiasm and admiration for skilled practitioners of the art is contagious." -- Publishers Weekly
Copyright Date
2012
Target Audience
Trade
Lccn
2011-040209
Dewey Decimal
658.85
Dewey Edition
23

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Most relevant reviews

4 out of 5 stars
by tekb4O1yQGO@Del...Dec 09, 2012
Good book and worthwhile read
I gave this book to my grown son and he liked it a lot. I bought it for his birthday because his territory is the government and I wanted him to see the good in a difficult job.

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