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Ad Law: The Essential Guide to Advertising Law and Regulation by Richard Lindsay (Paperback, 2016)

About this product

About this product

Product Information

Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can 'go viral' in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand's reputation, its creative work, and the strategic planning behind it. Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and regulation of advertising and marketing communications. Containing guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, this book expertly leads readers through the most applicable laws and regulations, common pitfalls and the practicalities behind them, such as the new industry-standard client/agency agreement. Covering issues such as intellectual property, privacy and defamation, plus the self-regulatory framework, Ad Law is the ideal companion for any advertising and marketing professional, or lawyer working within these sectors.

Product Identifiers

Publisher
Kogan Page Ltd
ISBN-13
9780749472894
eBay Product ID (ePID)
224826120

Product Key Features

Author
Richard Lindsay
Publication Name
Ad Law: the Essential Guide to Advertising Law and Regulation
Format
Paperback
Language
English
Subject
Law, Advertising
Publication Year
2016
Type
Textbook
Number of Pages
416 Pages

Dimensions

Item Height
235mm
Item Width
155mm
Item Weight
645g

Additional Product Features

Editor
Richard Lindsay
Country/Region of Manufacture
United Kingdom

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