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Entrepreneurship and Effective Small Business Management by Jeffrey Cornwall and Norman Scarborough (2014, Hardcover)

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ENTREPRENEURSHIP AND EFFECTIVE SMALL BUSINESS MANAGEMENT By Norman Scarborough, Jeffrey Cornwall - Hardcover **Mint Condition**.

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Product Information

For undergraduate and graduate courses in entrepreneurship and/or small business management. Discover how to successfully launch and manage a small business. Open your students' minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management . This text provides students with the tools they need in order to launch and manage a small business. This Eleventh Edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management. This program will provide a better teaching and learning experience--for you and your students. Here's how: Get Students to Think Critically about Concepts: Cases challenge students to think critically about a variety of topics. Encourage Students to Apply Concepts: Examples and exercises allow students to see how entrepreneurs are putting into practice the concepts that they are learning. Stay on the Cutting-Edge with Today's Hottest Topics: Every chapter reflects the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.

Product Identifiers

Publisher
Pearson Education
ISBN-10
0133506320
ISBN-13
9780133506327
eBay Product ID (ePID)
177510560

Product Key Features

Author
Norman Scarborough, Jeffrey Cornwall
Publication Name
Entrepreneurship and Effective Small Business Management
Format
Hardcover
Language
English
Publication Year
2014
Type
Textbook
Number of Pages
936 Pages

Dimensions

Item Length
11in
Item Height
1.4in
Item Width
8.8in
Item Weight
73.6 Oz

Additional Product Features

Lc Classification Number
Hd62.7.S27 2014
Edition Number
11
Table of Content
Table of Contents Section 1: The Rewards and Challenges of Entrepreneurship Entrepreneurs: The Driving Force Behind Small Business Ethics and Social Responsibility: Doing the Right Thing Creativity and Innovation: Keys to Entrepreneurial Success Strategic Management and the Entrepreneur Section 2: Launching a Venture: Entry Strategies Choosing a Form of Ownership Franchising and the Entrepreneur Buying an Existing Business New Business Planning Process: Feasibility Analysis, Business Modeling, and Crafting a Winning Business Plan Section 3: Building a Marketing Plan Building a Bootstrap Marketing Plan Creative Use of Advertising and Promotion Pricing and Credit Strategies Global Marketing Strategies E-Commerce and Entrepreneurship Section 4: Building a Financial Plan Creating a Solid Financial Plan Managing Cash Flow Sources of Equity Financing Sources of Debt Financing Section 5: Building an Operating Plan Location, Layout, and Physical Facilities Supply Chain Management Managing Inventory Staffing and Leading a Growing Company Section 6: Legal Aspects of Small Business: Succession, Ethics, and Government Regulation Management Succession and Risk Management Strategies in the Family Business The Legal Environment: Business Law and Government Regulation
Copyright Date
2015
Topic
Management, New Business Enterprises, Small Business
Dewey Decimal
657.9042
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

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item 1 Entrepreneurship and Effective Small Business Management by Norman Scarborough
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item 2 Entrepreneurship and Effective Small Business Management by Jeffrey Cornwall and
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item 3 Entrepreneurship and Effective Small Business Management by Jeffrey Cornwall and
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item 4 ELEVENTH EDITION Entrepreneurship and Effective Small Business Management
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item 5 Entrepreneurship and Effective Small Business Management
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item 6 ENTREPRENEURSHIP AND EFFECTIVE SMALL BUSINESS MANAGEMENT By Norman Scarborough
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Entrepreneurship and Effective Small Business Management by Jeffrey Cornwall and Norman Scarborough (2014, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

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Additional Product Features

All listings for this product

item 1 Entrepreneurship and Effective Small Business Management by Norman Scarborough

item 2 Entrepreneurship and Effective Small Business Management by Jeffrey Cornwall and

item 3 Entrepreneurship and Effective Small Business Management by Jeffrey Cornwall and

item 4 ELEVENTH EDITION Entrepreneurship and Effective Small Business Management

item 5 Entrepreneurship and Effective Small Business Management

item 6 ENTREPRENEURSHIP AND EFFECTIVE SMALL BUSINESS MANAGEMENT By Norman Scarborough

item 7 Entrepreneurship and Effective Small Business Management by Norman Scarborough

Best Selling in Textbooks

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Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

PMBOK® Guide Ser.: Guide to the Project Management Body of Knowledge (PMBOK Guide) and the Standard for Project Management by Project Management Institute (2021, Trade Paperback)

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