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Groundswell : Winning in a World Transformed by Social Technologies by Josh Bernoff and Charlene Li (2008, Compact Disc, Unabridged edition)

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Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:· Evaluate new social technologies as they emerge· Determine how different groups of consumers are participating in social technology arenas· Apply a four-step process for formulating your future strategy· Build social technologies into your businessGroundswell is required listening for executives seeking to protect and strengthen their company's public image.

Product Identifiers

Publisher
Ascent Audio
ISBN-10
1596592125
ISBN-13
9781596592124
eBay Product ID (ePID)
66206077

Product Key Features

Book Title
Groundswell : Winning in a World Transformed by Social Technologies
Author
Josh Bernoff, Charlene Li
Format
Compact Disc
Language
English
Topic
Marketing / General, Personal Growth / General, General
Publication Year
2008
Genre
Self-Help, Business & Economics

Dimensions

Item Length
5.3in
Item Height
1.1in
Item Width
6.4in
Item Weight
8 Oz

Additional Product Features

Number of Volumes
7 Vols.
Edition Description
Unabridged Edition
Copyright Date
2008
Narrated by
Bernoff, Josh
Dewey Decimal
303.48/33
Intended Audience
Trade
Dewey Edition
22

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Groundswell : Winning in a World Transformed by Social Technologies by Josh Bernoff and Charlene Li (2008, Compact Disc, Unabridged edition)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Audiobooks

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