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MindTap Course List Ser.: Foundations of Business by Robert J. Hughes, William M. Pride and Jack R. Kapoor (2016, Trade Paperback)

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With FOUNDATONS OF BUSINESS, 5E today's business course does not have to be difficult. Every chapter in this edition has been evaluated by instructors with years of teaching experience and by business students, like you. As a result, every chapter helps you understand business to become a better employee, more informed consumer, and even a successful business owner. This up-to-date, comprehensive survey of business highlights forms of business ownership, management and organization, human resources management, marketing, social media and e-business, information systems, accounting, and finance. Core topics emphasize ethics and social responsibility, small business and entrepreneurship, and global issues, while new coverage examines cutting-edge topics, such as social media in business, the economic recovery, international business, green and socially responsible business, and sustainability. A wealth of online learning resources further clarify the concepts you are learning.

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
1305511069
ISBN-13
9781305511064
eBay Product ID (ePID)
219603301

Product Key Features

Author
Jack R. Kapoor, William M. Pride, Robert J. Hughes
Publication Name
Foundations of Business
Format
Trade Paperback
Language
English
Publication Year
2016
Series
Mindtap Course List Ser.
Type
Textbook
Number of Pages
560 Pages

Dimensions

Item Length
10.9in
Item Height
0.8in
Item Width
8.6in
Item Weight
38.5 Oz

Additional Product Features

Lc Classification Number
Hd31.P726 2017
Edition Number
5
Table of Content
Part I: THE ENVIRONMENT OF BUSINESS. 1. Exploring the World of Business and Economics. 2. Being Ethical and Socially Responsible. 3. Exploring Global Business. Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP. 4. Choosing a Form of Business Ownership. 5. Small Business, Entrepreneurship, and Franchises. Part III: MANAGEMENT AND ORGANIZATION. 6. Understanding the Management Process. 7. Creating a Flexible Organization. 8. Producing Quality Goods and Services. Part IV: HUMAN RESOURCES. 9. Attracting and Retaining the Best Employees. 10. Motivating and Satisfying Employees and Teams. Part V: MARKETING. 11. Building Customer Relationships Through Effective Marketing. 12. Creating and Pricing Products That Satisfy Customers. 13. Distributing and Promoting Products. Part VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING. 14. Understanding Social Media and e-Business. 15. Using Management Information Systems and Accounting Information. 16. Mastering Financial Management.
Copyright Date
2017
Target Audience
College Audience
Topic
Industrial Management, General, Teaching Methods & Materials / General
Lccn
2015-947518
Dewey Decimal
658
Dewey Edition
23
Genre
Education, Business & Economics

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item 1 Foundations of Business by Pride, William M.; Hughes, Robert J.; Kapoor, Jack R.
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MindTap Course List Ser.: Foundations of Business by Robert J. Hughes, William M. Pride and Jack R. Kapoor (2016, Trade Paperback)

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