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Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us about the Future of Entertainment by Rob Salkowitz (2012, Hardcover)

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Comic-Con and the Business of Pop Culture: What the World's Wildest Trade....

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Action Excitement Transmedia Step inside Comic-Con to discover the cultural trends that will shape our world "I've been in comics so long I sometimes think I invented 'em But I just read Rob Salkowitz's terrific new book and, y'know what? Even I learned new stuff If you're a comic book nut like me, miss it at your own risk " --Stan Lee, Legendary Comic Creator and Publisher "Salkowitz tells it pretty much like it is: the good, the bad, and the ugly of the commercialization of one of America's greatest art forms, as well as the indefatigable artistry of its creators. He is at once informative, insightful, sobering, and inspiring." --Douglas Rushkoff, pop culture analyst and author of Program or Be Programmed: Ten Commands for a Digital Age "If you care at all about comics, this is an essential read (and if you don't, Salkowitz just might win you over). But it's also grab-worthy for anyone interested in the fascinating, conflicted, unfolding future of digital publishing and transmedia entertainment." -- Booklist (Starred Review) "What began more than four decades ago as an intimate gathering of comic book creators, fans and legends has become a packed entertainment event. Although it doesn't have the same ring to it, Comic-Con could more appropriately be called the Transmedia Pop Culture Con where buzz for a year's worth of projects is created, prolonged or squelched. Yet, despite the awareness that the con is a giant marketplace where producers sell directly to customers, there has been shockingly little analysis of the business of the event before Rob Salkowitz's new book, "Comic-Con and the Business of Pop Culture." --CNN Geekout "The true gift in Rob's book is how very hard it becomes for you to decide, whether you're a business reader reading a pop culture book, or a comics fan reading a business book." --PopMatters "The book explores the business aspects of the show and how it is a microcosm of the growing transmedia aspects of both comic books and their connection to things such as film, TV, and video games. All the while, acting as a travelogue by a long-time fan of comics and Comic-Con." --Technorati "Salkowitz's first hand observation makes us feel like we are walking the convention floor with him. In some chapters you sense his thrill as he meets a few of his fan favorites. Comic-Con and the Business of Pop Culture should be a great book for comic book fans, moviegoers, pop culture followers, and marketing gurus." --Trashwire Welcome to Comic-Con: where the future of pop culture comes to life Every summer, more than 130,000 comic fans, gamers, cosplay enthusiasts, and nerds of all stripes descend on San Diego to mingle with the top entertainment celebrities and creative industry professionals in an unprecedented celebration of popular culture in all its forms. From humble beginnings, Comic-Con has mutated into an electrifying, exhausting galaxy of movies, TV, video games, art, fashion, toys, merchandise, and buzz. It's where the future of entertainment unspools in real time, and everyone wants to be there. In Comic-Con and the Business of Pop Culture , author Rob Salkowitz, a recognized expert in digital media and the global digital generation (and unabashed comics enthusiast), explores how the humble art form of comics ended up at the center of the 21st-century media universe. From Comic-Con's massive exhibit hall and panels to its exclusive parties and business suites, Salkowitz peels back the layers to show how comics culture is influencing communications, entertainment, digital technology, marketing, education, and storytelling. What can the world's most approachable and adaptable art form tell us about the importance of individual talent and personal engagement in the era of the new global audience, the iPad, and the quarter-bil

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0071797025
ISBN-13
9780071797023
eBay Product ID (ePID)
112120214

Product Key Features

Book Title
Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us about the Future of Entertainment
Author
Rob Salkowitz
Format
Hardcover
Language
English
Topic
Training, Business Communication / General, Marketing / General, Popular Culture
Publication Year
2012
Genre
Business & Economics, Social Science
Number of Pages
304 Pages

Dimensions

Item Length
9in
Item Height
1in
Item Width
6.3in
Item Weight
16 Oz

Additional Product Features

Lc Classification Number
Pn6714.S255 2012
Copyright Date
2012
Lccn
2012-009412
Intended Audience
Trade
Illustrated
Yes

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Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us about the Future of Entertainment by Rob Salkowitz (2012, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Comic-Con and the Business of Pop Culture: What the World's Wilde

item 2 Comic-Con and the Business of Pop Culture: What the World's Wilde

item 3 Comic-Con and the Business of Pop Culture: What the World's Wilde

item 4 Comic-Con and the Business of Pop Culture: What the World's Wilde

item 5 Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show

item 6 Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade...

item 7 Comic-Con and the Business of Pop Culture: What the World's Wildest Trade...

Best Selling in Books

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The 4 Hour Body by Timothy Ferriss (Hardcover, 2010, First Edition)

Outlive Gifford Bil (2023,Paperback)

A Court of Thorns and Roses Ser.: A Court of Thorns and Roses Paperback Box Set (5 Books) by Sarah J. Maas (2022, Trade Paperback)

The Women : A Novel by Kristin Hannah (2024, Hardcover)

The Book of Enoch by Enoch (2017, Hardcover)

Save on Books

Sailor Moon Raisonne ART WORKS 1991 - 2023 Normal Edition 9784065309094

😇, 😇DIAGNOSTIC STATISTICAL MANUAL OF MENTAL DISORDERSvTEXT REVISION DSM 5 TR

If I Did It: Confessions of the Killer by The Goldman Family (English) Paperback

THE BOOK OF ENOCH - Translated by R. H Charles (1917 Translation, Hardback)

Magic Tree House Books 1-31 Boxed Set by Mary Pope Osborne New- Wrapper Is Torn

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