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PETERMAN RIDES AGAIN: ADVENTURES CONTINUE WITH THE REAL By John Peterman **NEW** - Picture 1 of 1

Peterman Rides Again : The True Story of the Real "J. Peterman" and the Unconventional Catalog Company He Built by John Peterman (2000, Trade Paperback)

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PETERMAN RIDES AGAIN: ADVENTURES CONTINUE WITH THE REAL "J. PETERMAN" THROUGH LIFE & THE CATALOG BUSINESS By John Peterman - Hardcover **BRAND NEW**.

About this product

Product Information

Now the real John Peterman steps from behind his persona in a candid memoir that interweaves the rise and fall of the J. Peterman Company with a recounting of the unusual life experiences that shaped the man himself.Starting with a $500 investment and one product -- an ankle-length, cowboy-style duster coat bought on impulse in Jackson Hole, Wyoming -- Peterman built a $75 million company. His unconventional Owner's Manual catalog used long, literate copy and artful watercolors instead of photos to surround his wares -- whether a Navy watch cap or a deck bench from the Titanic -- with an aura of adventure and romance. Then came a cash-flow crisis, Chapter 11 . . . and a harrowing personal and professional reassessment.Through autobiographical anecdotes (including his early years with the Pittsburgh Pirates), Peterman explains how to turn dreams into action, find courage to go beyond the conventional, and be part of a team without sacrificing individuality. He shows how true passion and drive are not defeated by failure, but used as a stepping stone to the next venture.For anyone starting, growing, or running a business, Peterman Rides Again offers hard-won lessons in entrepreneurship and the painful (but essential) art of learning from mistakes. For consumers, it's a chance to finally meet up close the bon vivant and raconteur they knew from the pages of the catalog.

Product Identifiers

Publisher
Prentice Hall Press
ISBN-10
0735201994
ISBN-13
9780735201996
eBay Product ID (ePID)
1709757

Product Key Features

Book Title
Peterman Rides Again : The True Story of the Real "J. Peterman" and the Unconventional Catalog Company He Built
Author
John Peterman
Format
Trade Paperback
Language
English
Topic
Leadership, Entrepreneurship, General, Business
Publication Year
2000
Genre
Biography & Autobiography, Business & Economics
Number of Pages
288 Pages

Dimensions

Item Length
9.2in
Item Height
0.9in
Item Width
6.3in
Item Weight
20.7 Oz

Additional Product Features

Lc Classification Number
Hd31.P3838 2000
Copyright Date
2000
Target Audience
Trade
Lccn
00-045658
Dewey Decimal
658
Dewey Edition
21
Illustrated
Yes

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Most relevant reviews

5 out of 5 stars
by Qt9y8EJIRiK@Del...Feb 11, 2011
Peterman is the Man!
One of the best business books that I have ever read. I was able to read it in one sitting (it is that interesting). Peterman talks of his successes and his failures in a very candid way.

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