I ordered this book site unseen, other than the cover. I expected it to be the usual color cover with 5 or 6 color pages in the middle, and the balance being moderate to poor quality black and white photos. Wow! Was I ever wrong! Every single photo in this book is in color on good quality paper. At this point you are probably thinking that there is only a photo every four or five pages. Thankfully, that isn't the case either. After the first eight pages (out of 160 total) each page has 2-3 color photos of billboards. The first few pages explain the origin of these billboards. And a word of explanation is due about them. They are not up on billboards by the side of the road, the owner bought a stash of paper ads that were to be put up on the roadside signs, but were never used. The ads were laid out on a floor to be photographed. The down side of this is that some of them ( half? less?)clearly show the folds in the paper from storage. I personally didn't find this too distracting, but that may be a matter of taste. The photos are grouped by subject matter. Cars, beer, paint, and soft drinks are just a few of the groupings. Coca Cola fans will find a lot to like here, but Pepsi fans are out of luck. The car adds are mostly from the mid to late fifties with a few from the sixties. There is a '67 Camaro ad and a '69 Mustang, lots of mid-fifties Fords and Chevys and a fair mix of the independents too. The rest are a mix of gas, oil, beer, Levi's, food and appliances, etc. All in all if you are an artist, author or just a nostalgia fan, I think this book is well worth the price. A quality product through and through!Read full review
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