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Sun Tzu and the Art of Business: Six Strategic Principles for Managers by Mark R. McNeilly (Paperback, 2012)

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More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Product Identifiers

Publisher
Oxford University Press Inc
ISBN-13
9780199782918
eBay Product ID (ePID)
111562616

Product Key Features

Author
Mark R. Mcneilly
Publication Name
Sun Tzu and the Art of Business: Six Strategic Principles for Managers
Format
Paperback
Language
English
Subject
Government, Management, Business
Publication Year
2012
Type
Textbook
Number of Pages
344 Pages

Dimensions

Item Height
209mm
Item Width
142mm
Item Weight
368g

Additional Product Features

Title_Author
Mark R. Mcneilly
Country/Region of Manufacture
United States

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Picture 1 of 1

Sun Tzu and the Art of Business: Six Strategic Principles for Managers by Mark R. McNeilly (Paperback, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

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