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Marketing Plans : How to Prepare Them, How to Use Them by Malcolm McDonald (2007, Trade Paperback, Revised edition)

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About this product

Product Information

In this text, the process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained.

Product Identifiers

Publisher
Elsevier Science & Technology Books
ISBN-10
0750683864
ISBN-13
9780750683869
eBay Product ID (ePID)
57106438

Product Key Features

Author
Malcolm McDonald
Publication Name
Marketing Plans : How to Prepare Them, How to Use Them
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2007
Type
Textbook
Number of Pages
704 Pages

Dimensions

Item Length
9.7in
Item Height
1.6in
Item Width
7.4in
Item Weight
67.7 Oz

Additional Product Features

Lc Classification Number
Hf5415.13.M369183
Edition Description
Revised Edition
Edition Number
6
Reviews
"It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written." Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York, "It is cleary and powerfully written and is probably the best book on the theory and practice of marketing planning ever written." Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York
Table of Content
Understanding the marketing process; The marketing planning process: the main steps; The marketing planning process: removing the myths; Completing the marketing audit: the customer and market audit; Completing the marketing audit: the product audit; Setting marketing objectives and strategies; The communication plan: the advertising and sales promotion plans; The communication plan: the sales plan; The pricing plan; Marketing information, forecasting and organizing for marketing planning; Implementation issues in marketing planning; A step-by-step marketing planning system.
Copyright Date
2007
Target Audience
College Audience
Topic
Marketing / General
Dewey Decimal
658.802
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics

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item 1 Marketing Plans : How to Prepare Them, How to Use Them by Malcolm McDonald...
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Marketing Plans : How to Prepare Them, How to Use Them by Malcolm McDonald (2007, Trade Paperback, Revised edition)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Marketing Plans : How to Prepare Them, How to Use Them by Malcolm McDonald...

item 2 Marketing Plans: How to prepare them, how to ... by McDonald, Malcolm 0750683864

item 3 Marketing Plans: How to Prepare Them, How to Use Them by McDonald, Malcolm

item 4 Marketing Plans: How to Prepare Them, How to Use Them by McDonald, Malcolm

item 5 Marketing Plans, Sixth Edition: How to prepare them, how to use

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