1880s antique CHOCOLAT LOUIT france TRADE CARD penny farthing BICYCLE high wheel

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1880s antique CHOCOLAT LOUIT france TRADE CARD penny farthing BICYCLE high wheel:
$145.00

1880s antique CHOCOLAT LOUIT france TRADE CARD penny farthing BICYCLE high wheel
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Original late-19th-century French advertising trade card for Chocolat Louit, produced by Louit Frères & Cie, Bordeaux.

The illustrated front shows a whimsical scene of a smiling child riding a penny-farthing bicycle, tipping a hat while holding a bowl—an energetic, playful image closely associated with the 1880s bicycle craze. The caption reads “Course de vélo (départ)”, reinforcing the cycling theme.

The reverse features a finely engraved view of the Louit chocolate factory complex in Bordeaux, with extensive French advertising text promoting Chocolat-Louit, medal awards, pricing, and distribution throughout épiceries (grocers).

Details:

Date: circa 1880s

Origin: France (Bordeaux)

Maker: Louit Frères & Cie

Product: Chocolate

Format: Illustrated advertising trade card

Printing: Chromolithograph (front), engraved letterpress (back)

Size: approx. 3 x 4.75 inches

Condition: General age toning, light corner wear, small edge crease; colors remain strong; no repairs noted

French chocolate trade cards of this period are especially collectible for their graphic quality, humor, and bicycle-era imagery, and examples with both a pictorial front and detailed factory view on the reverse are increasingly scarce.

A strong example for collectors of:

19th-century European trade cards

Chocolate & confectionery advertising

Bicycle / cycling history

French graphic design ephemera

Authentic period piece related to family, historyor local heritage - well-suited for historical collections, genealogical /genealogy research, or museum acquisition.Vintage or Antique.

CONDITION: See listing description and photos.

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