PEPSI SANTA CLAUS COUNTERTOP COUNTRY DRUG STORE ADVERTISING EASEL BACK POPUP

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PEPSI SANTA CLAUS COUNTERTOP COUNTRY DRUG STORE ADVERTISING EASEL BACK POPUP :
$11.99

Nice old well used Santa Claus Pepsi Cardboard Easel Back Pop Up Countertop advertising display. Size is 15 1/2\" wide x 19 3/4\" tall still has nice colors and graphics anddisplays well. Might be better to remove the amateur repair to the back easel pop out but I will leave that up to the new owner. Happy to answer any question thanks for looking and have fun offerding!

Pepsi (stylized in lowercase as pepsi, formerly stylized in uppercase as PEPSI) is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1893 and introduced as Brad\'s Drink, it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961, and in select areas of North America, \"Pepsi-Cola Made with Real Sugar\" as of 2014.[1]

History[edit] The pharmacy of Caleb Bradham, with a Pepsi dispenser

Pepsi was first introduced as \"Brad\'s Drink\"[2] in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. The original recipe also included sugar and vanilla.[3] Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy.[2]

1919 newspaper ad for Pepsi-Cola plaque at 256 Middle Street, New Bern, NC

In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as \"A bully drink...refreshing, invigorating, a fine bracer before a race.\" The advertising theme \"Delicious and Healthful\" was then used over the next two decades.[4] In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again.

In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy – in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.[3] Megargel was unsuccessful, and soon Pepsi\'s assets were purchased by Charles Guth, the President of Loft, Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores\' fountains after Coke refused to give him a discount on syrup. Guth then had Loft\'s chemists reformulate the Pepsi-Cola syrup formula.

On three separate occasions between 1922 and 1933, The Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company, and it declined on each occasion.[5]

Pepsi-Cola trademark[edit] The original stylized Pepsi-Cola logo The second stylized Pepsi-Cola logo

The original trademark application for Pepsi-Cola was filed on September 23, 1902 with registration approved on June 16, 1903. In the application\'s statement, Caleb Bradham describes the trademark as an \"arbitrary hyphenated word \"PEPSI-COLA\"\", and indicated that the mark was in continuous use for his business since August 1, 1901. The Pepsi-Cola\'s description is a flavoring-syrup for soda water. The trademark expired on April 15, 1904.

A second Pepsi-Cola trademark is on record with the USPTO. The application date submitted by Caleb Bradham for the second trademark is Saturday, April 15, 1905 with the successful registration date of April 15, 1906, over three years after the original date. Curiously, in this application, Caleb Bradham states that the trademark had been continuously used in his business \"and those from whom title is derived since in the 1905 application the description submitted to the USPTO was for a tonic beverage\". The federal status for the 1905 trademark is registered and renewed and is owned by PepsiCo of Purchase, New York.

Rise[edit]

During the Great Depression, Pepsi gained popularity following the introduction in 1936 of a 12-ounce bottle. With a radio advertising campaign featuring the jingle \"Pepsi-Cola hits the spot / Twelve full ounces, that\'s a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you\", arranged in such a way that the jingle never ends. Pepsi encouraged price-watching consumers to switch, obliquely referring to the Coca-Cola standard of 6.5 ounces per bottle for the price of five cents (a nickel), instead of the 12 ounces Pepsi sold at the same price.[6] Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi\'s status. From 1936 to 1938, Pepsi-Cola\'s profits doubled.[7]

Pepsi

Pepsi\'s success under Guth came while the Loft Candy business was faltering. Since he had initially used Loft\'s finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of the Pepsi-Cola company. A long legal battle, Guth v. Loft, then ensued, with the case reaching the Delaware Supreme Court and ultimately ending in a loss for Guth.

Niche marketing[edit] 1940s advertisement specifically targeting African Americans, A young Ron Brown is the boy reaching for a bottle

Walter Mack was named the new President of Pepsi-Cola and guided the company through the 1940s. Mack, who supported progressive causes, noticed that the company\'s strategy of using advertising for a general audience either ignored African Americans or used ethnic stereotypes in portraying blacks. He realized African Americans were an untapped niche market and that Pepsi stood to gain market share by targeting its advertising directly towards them.[8] To this end, he hired Hennan Smith, an advertising executive \"from the Negro newspaper field\"[9] to lead an all-black sales team, which had to be cut due to the onset of World War II.

In 1947, Walter Mack resumed his efforts, hiring Edward F. Boyd to lead a twelve-man team. They came up with advertising portraying black Americans in a positive light, such as one with a smiling mother holding a six pack of Pepsi while her son (a young Ron Brown, who grew up to be Secretary of Commerce)[10] reaches up for one. Another ad campaign, titled \"Leaders in Their Fields\", profiled twenty prominent African Americans such as Nobel Peace Prize winner Ralph Bunche and photographer Gordon Parks.

Boyd also led a sales team composed entirely of blacks around the country to promote Pepsi. Racial segregation and Jim Crow laws were still in place throughout much of the U.S.; Boyd\'s team faced a great deal of discrimination as a result,[9] from insults by Pepsi co-workers to threats by the Ku Klux Klan.[10] On the other hand, it was able to use racism as a selling point, attacking Coke\'s reluctance to hire blacks and support by the chairman of Coke for segregationist Governor of Georgia Herman Talmadge.[8] As a result, Pepsi\'s market share as compared to Coke\'s shot up dramatically. After the sales team visited Chicago, Pepsi\'s share in the city overtook that of Coke for the first time.[8]

This focus on the market for black people caused some consternation within the company and among its affiliates. It did not want to seem focused on black customers for fear white customers would be pushed away.[8] In a meeting at the Waldorf-Astoria Hotel, Mack tried to assuage the 500 bottlers in attendance by pandering to them, saying: \"We don\'t want it to become known as a nigger drink.\"[11] After Mack left the company in 1950, support for the black sales team faded and it was cut.

Marketing[edit] The Pepsi logo used from 1969 to 1991. In 1987, the font was modified slightly to a more rounded version which was used until 1991.[12] This logo is now used for Pepsi Throwback The Pepsi logo used from 2003 to late 2008. Pepsi Wild Cherry continued to use this design through March 2010. Pepsi ONE continued to use this design until mid-2012. This logo is still in use in India and other international markets. The original version had the Pepsi wording on the top left of the Pepsi Globe. In 2007, the Pepsi wording was moved to the bottom of the globe.

From the 1930s through the late 1950s, \"Pepsi-Cola Hits The Spot\" was the most commonly used slogan in the days of old radio, classic motion pictures, and later television. Its jingle (conceived in the days when Pepsi cost only five cents) was used in many different forms with different lyrics. With the rise of radio, Pepsi utilized the services of a young, up-and-coming actress named Polly Bergen to promote products, oftentimes lending her singing talents to the classic \"...Hits The Spot\" jingle.

Film actress Joan Crawford, after marrying then Pepsi-Cola President Alfred N. Steele became a spokesperson for Pepsi, appearing in commercials, television specials and televised beauty pageants on behalf of the company. Crawford also had images of the soft drink placed prominently in several of her later films. When Steele died in 1959 Crawford was appointed to the Board of Directors of Pepsi-Cola, a position she held until 1973, although she was not a board member of the larger PepsiCo, created in 1965.[13]

The Buffalo Bisons, an American Hockey League team, were sponsored by Pepsi-Cola in its later years; the team adopted the beverage\'s red, white and blue color scheme along with a modification of the Pepsi logo (with the word \"Buffalo\" in place of the Pepsi-Cola wordmark). The Bisons ceased operations in 1970 (making way for the Buffalo Sabres).

Through the intervening decades, there have been many different Pepsi theme songs sung on television by a variety of artists, from Joanie Summers to the Jacksons to Britney Spears. (See Slogans.)

In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. PepsiCo took great advantage of the campaign with television commercials reporting the results to the public.[14]

In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy. By 2002, the strategy was cited by Promo Magazine as one of 16 \"Ageless Wonders\" that \"helped redefine promotion marketing\".[15]

In 2007, PepsiCo redesigned its cans for the fourteenth time, and for the first time, included more than thirty different backgrounds on each can, introducing a new background every three weeks.[16] One of its background designs includes a string of repetitive numbers, \"73774\". This is a numerical expression from a telephone keypad of the word \"Pepsi\".

In late 2008, Pepsi overhauled its entire brand, simultaneously introducing a new logo and a minimalist label design. The redesign was comparable to Coca-Cola\'s earlier simplification of its can and bottle designs. Pepsi also teamed up with YouTube to produce its first daily entertainment show called Poptub. This show deals with pop culture, internet viral videos, and celebrity gossip.

In 2009, \"Bring Home the Cup\" changed to \"Team Up and Bring Home the Cup\". The new installment of the campaign asks for team involvement and an advocate to submit content on behalf of their team for the chance to have the Stanley Cup delivered to the team\'s hometown by Mark Messier.

Pepsi has official sponsorship deals with three of the four major North American professional sports leagues: the National Football League, National Hockey League and Major League Baseball. Pepsi also sponsors Major League Soccer. It also has the naming rights to Pepsi Center, an indoor sports facility in Denver, Colorado. In 1997, after his sponsorship with Coca-Cola ended, NASCAR driver Jeff Gordon signed a long term contract with Pepsi, and he drives with the Pepsi logos on his car with various paint schemes for about 2 races each year, usually a darker paint scheme during nighttime races. Pepsi has remained as one of his sponsors ever since. Pepsi has also sponsored the NFL Rookie of the Year award since 2002.[17]

Pepsi also has sponsorship deals in international cricket teams. The Pakistan cricket team is one of the teams that the brand sponsors. The team wears the Pepsi logo on the front of their test and ODI test match clothing.

In July 2009, Pepsi started marketing itself as Pecsi in Argentina in response to its name being mispronounced by 25% of the population and as a way to connect more with all of the population.[18]

In October 2008, Pepsi announced that it would be redesigning its logo and re-branding many of its products by early 2009. In 2009, Pepsi, Diet Pepsi and Pepsi Max began using all lower-case fonts for name brands, and Diet Pepsi Max was re-branded as Pepsi Max. The brand\'s blue and red globe trademark became a series of \"smiles\", with the central white band arcing at different angles depending on the product until 2010. Pepsi released this logo in U.S. in late 2008, and later it was released in 2009 in Canada (the first country outside of the United States for Pepsi\'s new logo), Brazil, Bolivia, Guatemala, Nicaragua, Honduras, El Salvador, Colombia, Argentina, Puerto Rico, Costa Rica, Panama, Chile, Dominican Republic, the Philippines and Australia. In the rest of the world the new logo has been released in 2010. The old logo is still used in several markets internationally, and has been phased out most recently in France and Mexico. The UK started to use the new Pepsi logo on cans in an order different from the US can. Starting in mid-2010, all Pepsi variants, regular, diet, and Pepsi Max, have started using only the medium-sized \"smile\" Pepsi Globe.

Pepsi and Pepsi Max cans and bottles in Australia now carry the localized version of the new Pepsi Logo. The word Pepsi and the logo are in the new style, while the word \"Max\" is still in the previous style. Pepsi Wild Cherry finally received the 2008 Pepsi design in March 2010.

In 2011, for New York Fashion Week, Diet Pepsi introduced a \"skinny\" can that is taller and has been described as a \"sassier\" version of the traditional can that Pepsi says was made in \"celebration of beautiful, confident women\". The company\'s equating of \"skinny\" and \"beautiful\" and \"confident\" is drawing criticism from brand critics, consumers who do not back the \"skinny is better\" ethos, and the National Eating Disorders Association, which said that it takes offense to the can and the company\'s \"thoughtless and irresponsible\" comments. PepsiCo Inc. is a Fashion Week sponsor. This new can was made available to consumers nationwide in March.[19]

In April 2011, Pepsi announced that customers will be able to buy a complete stranger a soda at a new \"social\" vending machine, and even record a video that the stranger would see when they pick up the gift.[20]

In March 2012, Pepsi introduced Pepsi Next, a cola with half the calories of regular Pepsi.[21]

In March 2013, Pepsi for the first time in 17 years reshaped its 20-ounce bottle. Although some areas did not get the updated bottles until early 2014.[22]

In November 2013, Pepsi issued an apology on their official Swedish Facebook page for using pictures of Cristiano Ronaldo as a voodoo doll in various scenes before the Sweden v Portugal 2014 FIFA World Cup playoff game.[23][24]